20+ Natural Baby Products

Feel confident in your choice of natural baby products with this list! The best natural baby skincare products are toxin-free, EWG verified, and contain simple ingredients.

Let me help you sort through the fluff and provide you with clean and safe, chemical-free baby products (or some homemade baby products if that’s your thing) you’ll feel COMFORTABLE using on your newborn. Everything from skincare to bath time.

Note: Some of the products (like the 4T postpartum boxes) were donated to me to review for this blog post. I received no compensation for this blog post other than a free sample of a product I was super excited about. Thank you for supporting the companies I believe in. 

How To Choose Natural Baby Products

As a natural mom of two (soon to be three) I've done my research on the safest, cleanest baby skin care products available to me. But it was hard. Sorting through labels and fluff was overwhelming.

However, I've learned some tricks along the way in search of chemical free products, and I want to pass them down.

My big secret when it comes to choosing non-toxic baby products? The EWG app.

The Environmental Working Group came out with an app a few years back to help everyone sort through what natural products are actually worth your money.

The EWG also has an amazing website loaded with information and product lists. But the app is my favorite. It allows you to:

• scan barcodes
• manually search
• Gives you risk ratings
• Breaks down each ingredient

The reason I love this app is that it looks at the ingredients in a product and gives them a rating from 0-10. The higher the rating, the higher the cancer risk.

The app also breaks down each and every ingredient in the natural skincare product and gives you a list of what types of issues the ingredient has been linked to.

This app alone is how I’ve been able to sort out the fake "natural" products that are just geared towards sensitive skin from the quality ones.

I’ve come home to double-check a “supposedly” great product only to find out it rates higher than I’d like.

I strive for a rating of two or less when it comes to my girls. For myself, I’ll go as high as three.

I look at ingredients and almost always opt for fragrance-free when I can.

This is the app I’ve used to create the list below. Thus, the list of natural baby skincare products are ones that I’ve used and loved along the way but they’re by no means the only ones!

Not all of them are organic baby products either! Instead of looking for the organic label, I trusted the app.

Which Natural Baby Products You'll Find In This Blog Post

There are lots of quality options for natural baby products out there- just do your research and don’t get suckered into spending a lot of money until you’re sure.

In the past year, I’ve had a lot of my girlfriends and clients coming around with new babes (which is awesome- it means more snuggles).

And though everyone seems to be striving for USDA organic cotton blankets and baby clothes, it's all the other stuff that's getting overwhelming.

Why Use Natural Baby Products 

Welcome to the world sweetheart… here’s a bunch of chemicals your body can’t process! Dramatic? Yes. True. Yes.

When I started my journey to health years back, I was more than a little freaked out about all of the “things” we put on our bodies.

Considering this, while most of these items seem normal (lotion, scrubs, lip chaps), they’re far from it.

Once you start breaking down the ingredients in your everyday skincare products and what your body's response to them is, it becomes a little frightening (especially on the sensitive skin of a babe!).

Specifically, the ingredients in most conventional products are man-made. And the majority of them cannot be broken down by our bodies. Meaning, our systems just don’t understand what to do with them.

These ingredients cause alterations to our hormones, our digestive system, and how our bodies function as a whole.

Now break that down for a newborn baby.

Your babe is so new to the world (and that baby's skin is PURE) that they need to learn to process every little thing that touches their skin (dust, animal fur, grass etc).

So, giving their bodies a bit of a break with what we put on them is crucial.

The Best Natural Baby Products

Natural baby products tend to be easier for a babes system to get used to especially as they have sensitive skin. Green products are also far gentler on a baby’s skin which is so sensitive.

Most conventional products dry the skin out and can cause a lot of irritation (red bumps etc).

Natural baby skincare products tend to be softer, made of more nourishing ingredients, and thus gentler on both the system as well as externally on the skin.

Why Moms Are Overwhelmed

When you’re pregnant, like every other mama you only want what’s best for your kids. It’s the one thing we all have in common.

Unfortunately, you’re also bombarded by marketing tactics pulling you in every single direction.

So, unless you know how to sort through all the crap, you’re at the mercy of society.

Which sucks.

And the hard truth is that natural baby skincare products are more expensive than their counterpart (which is why it's so nice to give them as gifts!). Which means you need to prioritize what you can afford and accept what you can't.

For myself personally, it's why I strive to make so many of my own baby products. It saves so much money than opting to purchase the smallest lotion container for $14 (haha). But again, this is all personal choice. Do what you can mama and know that it's enough!

The Word Natural 

The other issue new moms face is that “natural products” isn't actually isn’t very regulated. Technically Tylenol is natural.

The word means nothing.

But it has a sentiment attached to it that it’s good for you.

I’ve fallen into this trap a lot of times and it’s frustrating.

Purchasing products that are “natural” (and not cheap!!) only to find out that the ingredients aren’t all that stellar.

So, let me help you sort through the crap.

I’ll be the first to admit that I’m no an expert. I’m just a mama doing my absolute best.

I also don't make my choice based on the label of "organic baby products". Though to be classified as organic there are a lot of hoops to jump through, I don't know enough about it to blindly trust.

How To Find Natural Baby Products

This blog post kind of makes me sound like a know-it-all but I promise I’m not.

Really.

I’ve just learned some tricks along the way, and I want to pass them down.

As I mentioned, my big secret when it comes to choosing natural baby skincare products is the EWG app. Thus, all of the natural baby products below have been run through the app and I tried to include the ratings.

You can find natural baby products are many big box stores now (Babies R Us, Cheeky Monkey, Buy Buy Baby etc) but I purchase most of mine online at Well.ca and try to shop sales as much as possible.

Natural Baby Skincare Products

Our skin absorbs everything we put on it. And the baby’s skin is extra sensitive. Likewise, they’re only just getting used to the world, the air pollutants and everything else in our day.

Let’s not overload them with poor quality skincare products too.

Now, I personally made my own items for all of these, but I understand that’s not everyone’s thing. In which case, I’ve given you a few that I would have used.

Baby Lotion 

This is my favorite homemade baby lotion. If I didn't want to make my own, nowadays I'd grab one of the ones from Primally Pure because I trust them so much. Same ingredients I would use (I can pronounce and purchase them) but no hassle of a DIY. You can use code mamabear10 to save money on your first order.

Badger Baby Balm

Rating: 1

The Badger brand is great! Similarly, I have yet to find any of their products without a high rating. The badger baby balm is awesome (as is their sunscreen)

Earth Mama Calming Lotion

Rating: 1

Diaper Cream

For diaper cream, I actually made my own from the recipe on Wellness Mama. It worked amazingly. Nevertheless, I didn’t need it a lot with cloth diapers. I found when their bum was red, we just aired out.

Keep in mind, most diaper creams and sunscreens contain Zinc Oxide. Zinc automatically has a rating of three on the app.

Personally, I’m okay with using zinc after everything I’ve read. It is important if making your own to use non-nano zinc oxide as it is food-grade safe. But otherwise, this is a personal call.

Attitude Little Ones Baby Diaper Cream

Rating: EWG Verified

Babo Botanicals Baby Diaper Cream

EWG Rating: 1

I adore this brand, but I’ll also be the first one to say that the price is high. This diaper cream isn’t too bad as it’s two bottles but the majority of their products while awesome can be pricey.

Keep in mind that many people make really awesome bum balm on Etsy too!

Natural Baby Skincare Products: Sunscreen 

A controversial topic even without the baby factor. Do your research on this. I make my own sunscreen and it’s been on my girls since the age of five months.

However, we also use safe sun practices like not placing new babes directly in the sun for long periods of time without protection (sarcastic voice here). Be practical. However, now that they're older, I also use the natural sunscreens below.

Garden Goddess Sunscreen

EWG Rating: 1

We’ve been using this mineral sunscreen for the last two years because hubby likes that it’s not greasy. Also, nice that it’s not in a glass jar sometimes. It’s amazing.

Attitude Sunscreen

EWG Verified

Massage Oil

Baby oil was something I never used as a new mom because my lotions were oil-based. Thus, after researching for a friend though I would rock the one below.

Evereden Soothing Baby Massage Oil

EWG Rating: 1

This massage oil sounds great but again, I've never personally used it.

Natural Baby Hair Products 

When it comes to hair and body wash products it’s a bit all over the place! I have one babe with curly hair and one with fine… and I’m not a hair person ha-ha

Below are a few recommendations but I don’t typically buy the right product per hair type (oops). I do try to opt for fragrance free when I can too, though sometimes it doesn't work.

Natural Baby Shampoo And Body Wash

Bronner’s Soap

EWG Rating: 1

Before I even start looking into actual soap, body wash, or shampoo, when my babes are brand new, I use Dr. Bronner’s for EVERYTHING.

This brand is… nothing short of amazing. Likewise, their products are as natural as you can get and super gentle.

For brand new babes, start here.

Earth Mama Angel Baby Natural Shampoo

EWG Rating: 1

We love this shampoo and it works for both my girl's hair.

To be honest, this is one of my absolute favorite brands. If you're shopping for a new mama, this gift set is probably the nicest gift you can get!

Natural Conditioners

This is one we’re just getting into. For the longest time, my daughter just used my conditioner (Avalon organics)

Attitude Super Leaves Natural Conditioner

EWG Rating: 1

Attitude has a lot of variations of this conditioner and they’re all awesome.

Detangler

This is something I’ve never used. I use a spray made from almond oil, essential oils, witch hazel, and water. However, I’ve heard amazing things about California Baby, and it’s rated a 2 on the EWG app.

Natural Baby Care Products 

These are items we use without thinking. Unfortunately, a lot of our own products are higher on the chemical scale, but we don’t think twice about using them.

So below are a few miscellaneous natural baby care products that could maybe use a swap?

Nature Clean Toothpaste

EWG Rating 2

Jack & Jill Toothpaste

EWG Rating: 1

Both the girls seem to love this toothpaste and I actually don't mind it, even though I prefer tooth powder.

4T Postpartum Boxes "The Favorite"

This one is for mamas AND babes and with a company that I truly love. It's a company JUST for that fourth trimester period and geared towards making mamas and babes more comfortable. 

These boxes are made with all-natural, handmade ingredients for both mamas (postpartum bath sitz, teas etc) and babes (bum balm, sleepy time spray etc). Honestly, the "Favorite" box is my new favorite gift box for any mom and babe.

They're not rated in EWG. However, looking at the ingredients I could make them myself. They're perfect.

If you want to grab one for yourself or an expecting mama (umm best gift EVER) use code mamabear10 and you'll save %10!

Natural Baby Wipes & Diapers

It’s no secret that I’m a cloth diaper fiend. I also made all of my own disposable baby wipes and a wipe spray (we used reusable wipes). However, we did carry some regular wipes on hand too. I also freaking adore these cloth wipes because the patterns are cute and if I had another I'd grab more of these!

So below are the wipes I would use as well as diapers I would have chosen had I not rocked cloth.

Seventh Generation Wipes

EWG Rating: 2

These were our go-to baby wipes when we were out and about!

Attitude Little Ones Baby Wipes

EWG Rating: 1

 Another great option for traditional baby wipes.

Water Wipes

My all-time favorite wipes for days on the go.. and for myself! These wipes are amazing for sticky fingers in the car too.

Diapers

This is a personal call, I think. I am very much cloth diaper based. However, I did buy a pack of seventh generation diapers “just in case” as hubby insisted, he may not love cloth.

We never used them ha-ha.

I don’t personally agree with the crazy chemicals in traditional diapers that “pull the pee away” and have weird color changing lines.

However, I assume that a natural based diaper would be very similar to cloth which means you’ll be changing more diapers.

Natural Baby Products: Bubble Bath

Fun fact: homemade bubble bath doesn’t work. Seriously, you need the lathering agent. And natural bubble bath will always be different than traditional ones. However, you do have some options.

Clean Kids Naturally Wild Bubble Bath

EWG Rating: 1

My girls, I think just enjoy the smell of this bubble bath. I prefer unscented though.

We’ve tried a lot of bubble bath over the years and unfortunately, my favorite is one from a local health food store I can’t find online.

Keep peeking in your local stores, using the app and testing to see which ones work the best! Sometimes all you can do is a bit of trial and error.

Miscellaneous Natural Baby Products

Let’s talk cold and flu. I personally use essential oils for a lot of cold symptoms and the essential oil “breathe” or “easy sir” from DoTerra is what I use for any kind of congestion. I start by just diffusing it in their room at night.

You can also make your own “Vicks” Vapor rub which is super simple.

Lowens Natural Skincare Vapor Rub

EWG Rating: 1

I believe this is a product you need to grab from a health food store like Well.ca.

Thera wise vpr vaporizing rub

EWG Rating: 1

The Best Natural Baby Products

The truth is, there’s a lot of brands out there that rock. You just need to do your research. Below are a few brands that you can grab both through US Amazon as well as Canadian Amazon and at many local stores. And for the unique stuff, Etsy is an amazing place to find eco-friendly, personalized baby swag!

I personally purchase the majority of my products through Well.ca as I find that they have the best selection all around.

These natural baby products are simple, they work and they’re common.

• Earth Mama Angel Baby (Canadian link here)
• Attitude (Canadian link here)
• Babo Botanicals (Canadian Link here)
• Badger (Canadian Link here)
• Loverly is great for toys (check out this Lovevery play gym review)

Don’t forget to pin the best natural baby skincare products!

Finding baby products that you feel truly comfortable about can be overwhelming. And it's about so much more than organic cotton sheets.

Ask questions, do your research, and when you find a brand you love- stick with it.

That said… help! What are some products you’ve used, believed in, and love? I am ALWAYS looking for suggestions for my moms!

Shelby aka Mama Bear